Cracker Barrel isn’t just a restaurant — it’s a symbol of Southern comfort, nostalgia, and tradition. But in recent years, the beloved chain has faced several controversies. Last year, CEO Julie Masino attempted to modernize the brand with a new logo and redesigned interiors, even removing the iconic mascot Uncle Herschel. The reaction was immediate and harsh. Fans felt the changes erased the charm they loved. Masino later admitted the backlash made her feel like she had been “fired by America.”

The company quickly reversed course, restoring the classic logo and bringing back its traditional image. Now, in 2026, Cracker Barrel is making headlines again — this time over a new internal dining guideline. According to a leaked memo, employees traveling for business are encouraged to eat at Cracker Barrel whenever possible and cannot expense alcohol without special approval.

A company spokesperson clarified the rule isn’t meant to be restrictive, noting employees may still dine elsewhere depending on location and schedule. The change is part of a broader effort to limit alcohol reimbursements while keeping flexibility. The move follows last year’s rebrand controversy, which reportedly wiped millions from the company’s market value before it quickly returned to its roots.

Today, Cracker Barrel continues leaning into nostalgia and tradition, even partnering with America250 to celebrate the nation’s 250th anniversary through special events, menu items, and family experiences — staying true to the brand customers know and love.