My wife, Emma, has always had a passion for fashion. Though she’d worked various jobs, none matched her love for style—until she decided to apply at a popular lingerie store.

Excited, she walked in only to be cruelly dismissed by a sales assistant who sneered, “You’re not pretty enough for this job.” Emma came home in tears, devastated. Seeing her crushed, I knew I had to act.

I called my friend Mike, who works in fashion, and together we came up with a plan. A few days later, I returned to the store, pretending to shop for my wife. The same assistant, now friendly, tried hard to make a sale. Then Mike showed up, posing as a talent scout looking for someone with a “unique look.”