When an Itch Isn’t Just an Itch: James’s Story. What began as a faint itch on James’s forearm turned into a full-body irritation that disrupted his sleep and daily life. With no changes in soap, diet, or lifestyle, and no relief from over-the-counter remedies, James finally saw a dermatologist. The diagnosis: chronic urticaria—a long-lasting form of hives triggered by an...