Most people recognize the Wendy’s logo instantly — a smiling red-haired girl with freckles, her hair tied neatly in pigtails with blue bows. The design is cheerful and welcoming, just like the restaurant’s friendly image. But there’s a subtle feature in that familiar face that many have never noticed. Wendy’s, named after founder Dave Thomas’s daughter, Wendy Thomas, holds a quiet tribute within its design — one that connects the brand to family in a lasting way.
If you look closely at the ruffled collar around Wendy’s neck, you can see the word “MOM” subtly spelled out. Dave Thomas included this as a small, heartfelt nod to his mother, weaving a personal touch into the company’s identity. It’s a gentle reminder that even large brands can have deeply personal stories behind their logos. Many customers miss it, but once you spot it, it’s hard to unsee.