A Dairy Queen restaurant in Kewaskum, Wisconsin has garnered unexpected attention after a sign went viral. Hanging on the front window for years is a sign with an unmistakably bold yet controversial message to patrons. With just a few phrases that we commonly hear, the sign garnered attention as it started a debate when it was spotted by an out-of-towner.

Printed in red and white, the post easily grabs one’s focus before they enter the door. Displayed for all to see, the sign “warns” those entering the Kewaskum Dairy Queen that “this restaurant is politically incorrect,” noting that staff say “Merry Christmas,” “Happy Easter,” and, “God Bless America,” according to WDJT-Milwaukee.

Dairy Queen
“We salute and honor the flag,” the sign adds, stating that they “give thanks to our troops,” as well as police officers, firefighters, and the USA, too. In addition, the sign also states that the restaurant offers free sundaes to military veterans on Veterans Day. It concludes with a hard to ignore, very bold “In God We Trust.”

“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” said Kevin Scheunemann, the franchise owner of this particular Dairy Queen. “It just seems that those kinds of values and principles are becoming controversial in society.”